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Brand Collateral

The strategy is set, and your brand’s identity is formed.
Now it’s time to bring your brand to life.





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Your brand identity is NOT just your logo

Creating a brand identity is a complex process that involves various elements, including brand names, stories, visual identities, logos, and design elements. Once all these aspects are finalized and the brand is fully developed, it’s time to put it into tangible form, such as new business cards.

But business cards are just the beginning. A new brand can necessitate a complete overhaul of marketing materials and print media, redesigned packaging, and even a new sign above the office door. From a visual standpoint, it’s a period of transformative change and an opportunity to establish new touchpoints with customers and employees where your new brand can make a lasting impression.

Nerx Agency takes care of the entire branding process, from ideation to implementation. We bring our exceptional design skills to the table, along with a strategic eye for maximizing the impact of branding on user experience.

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Alice Scott  Verified badge
Content Writer

Table of Contents

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Identifying the Needs

A brand transformation involves a complete overhaul of your company’s external and internal presentation. This includes, but is not limited to, product packaging, business cards, signage, employee uniforms, marketing collateral, and even your website.

The internal aspect of a rebranding effort is equally crucial. Your employees need to fully understand and embrace the new brand identity, which may require providing them with clear explanations and guidance on how to uphold the brand’s values and messaging.

Navigating the complexities of a rebranding process can be overwhelming. Fortunately, Nerx Agency has extensive experience in this area and is here to assist you every step of the way. We’ll work closely with you to identify and create the appropriate collateral that will effectively communicate your rebranded identity to both internal and external audiences.


Nailing the Design

Nerx Agency may have started as a digital agency, but we are experts in creating great design in all formats. Our branding has been featured on websites, supermarket shelves, signage, advertising, and all kinds of physical and digital spaces in between.

We have a team of elite designers who are experienced in creating both marketing and digital experiences. This means that by the time we come to design your print collateral, we have already applied a wealth of practical knowledge to ensure that your branding looks great in all formats.

Of course, developing brand collateral is not effortless. It takes a lot of hard work and refinement to design effective packaging, print materials, or anything else. But a compelling visual identity is a strong foundation, and when we create a visual identity for a brand, we are already thinking about how your branding will look in the real world. This means we will never give you a look that is better in theory than in practice.

Exploring New Touchpoints  

Beyond simply replacing outdated materials, the brand collateral development process presents an excellent opportunity to identify new brand touchpoints and ensure that your business practices align with your brand values.

Consider a brand that has shifted its focus to personalized service. There are numerous ways to utilize new collateral to fulfill this promise, from informative brochures to handwritten thank-you notes accompanying product orders. The brand collateral development process provides an ideal opportunity to examine your working procedures and identify opportunities to align your operations with your brand, reinforcing the ideas, perceptions, and stories you have meticulously crafted.

The brand collateral development process is not just about creating new materials; it’s also about ensuring that your existing collateral is consistent with your brand identity. This means reviewing your website, social media channels, and other marketing materials to ensure that they all use the same fonts, colors, and messaging.

By investing in a thoughtful brand collateral development process, you’re not just creating visually appealing materials; you’re crafting a cohesive and memorable brand experience for your customers, one that reinforces the values and promises that lie at the heart of your company.

Our team of experts is ready to help you create brand collateral that not only looks great but also effectively communicates your brand’s values and messages. We’ll work closely with you to understand your brand’s unique identity and develop a collateral strategy that aligns with your business goals.  Give us a call now at (SA) +27 633 636 232, (UK) +44 7458 149 984 and (ZW) +263 772 498 018 today!