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My Website Doesn’t Convert – 6 Reasons Your Conversion Stats Suck

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Alice Scott  Verified badge
Content Writer

Less than 1 minute read Minute read

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If you own an online business or storefront, increasing the number of visitors who take a desired action on your website, such as making a purchase or signing up for your newsletter, is one of your primary goals. However, if you find yourself searching for “my website doesn’t convert,” you are not alone.

This is a common question for business owners, and the answer can have a significant impact on the success of your online business. If you are wondering why your website is not converting visitors into customers or subscribers, or if you want to know how to increase your website conversions, you have come to the right place.

In this article, we will discuss six of the most common reasons for low website conversions and how you can address these issues to increase your website conversions and achieve (or even exceed) the industry average conversion rate.

Please continue reading to learn more about how to improve your website’s conversion rate, and watch our video for additional tips and strategies.

Why isn’t my website converting?

Not getting enough conversions from your website can be frustrating, whether you’ve had it for years or just launched it recently. After all, conversions are essential for the success of your business.

Quality SEO1

Let’s discuss the two most common reasons why websites don’t convert:

I’ve just built my website, and it’s not converting

If you have had your website for a while and it is not converting visitors into customers, there are a few potential reasons why. This is more complicated than if you are just launching a new website, because your site has had more time to accumulate both positive and negative factors that could be affecting its performance.

1. You aren’t utilizing SEO

Search engine optimization (SEO) is essential for ranking your website in search results. Without SEO, it is unlikely that your website will ever rank, no matter how well-designed or informative it is.

SEO is the process of optimizing your website so that it ranks higher in search engine results pages (SERPs). This is important because the higher your website ranks in SERPs, the more likely people are to find it. Without SEO, your website is essentially invisible to potential visitors.

There are many different SEO strategies that you can use to improve your website’s ranking. Some common SEO strategies include:

  • Keyword research: Identify the keywords and phrases that your target audience is searching for, and use those keywords in your content. This will help your website rank higher in search engine results pages (SERPs), making it more likely that people will find your website when they search for those terms.
  • Content creation: Create high-quality content that is relevant to your target audience and that targets the keywords you have identified. Your content should be informative, engaging, and well-written.
  • Content marketing: Promote your content on social media and other websites to reach a wider audience. You can also submit your content to directories and article sites.
  • Internal linking: Link to other pages on your website from within your content. This helps Google to crawl and index your pages more efficiently, and it also helps visitors to navigate your website and find the information they are looking for.

2. You don’t have any CTAs

Calls to action (CTAs) are buttons or text links that encourage visitors to take a specific action, such as signing up for your newsletter, making a purchase, or downloading a white paper. CTAs are an essential part of any website conversion strategy, as they provide visitors with a clear next step to take.

The best CTAs are clear, concise, and action-oriented. They should tell visitors exactly what you want them to do and make it easy for them to do it. For example, a CTA that says “Download our free white paper” is clear, concise, and action-oriented. It tells the visitor exactly what you want them to do (download the white paper) and makes it easy for them to do it (by providing a link to download the white paper).

You should have CTAs on every page of your website, and you should test different types of CTAs to see what works best for your audience. You should also make sure that your CTAs are prominent and easy to find.

The purchasing process is also important for conversions. If your purchasing process is too long or complicated, visitors are more likely to abandon their carts. Make sure that your purchasing process is simple and straightforward, and that visitors can easily find the information they need to complete their purchase.**

Here are some additional tips for creating effective CTAs:

  • Use strong action verbs, such as “download,” “sign up,” or “buy.”
  • Personalize your CTAs to appeal to your target audience.
  • Create a sense of urgency with your CTAs, such as “limited time offer” or “while supplies last.”
  • Use contrasting colors to make your CTAs stand out.
  • Test different types of CTAs to see what works best for your audience.

3. You don’t have an intuitive cart feature

If you have effective CTAs and guide users to the products they are interested in (especially if you run an e-commerce store), you need to make sure that the checkout process is easy and straightforward.

Is it easy for users to add items to their cart and complete their purchase without any confusion? If not, you should reconsider how this is affecting your conversions.

4. You give users too many choices

One reason your website might not be converting is because there are too many options on your pages. This can overwhelm visitors and lead to analysis paralysis, where they become so indecisive that they don’t take any action at all.

To avoid this, make sure the focal point of each page is a clear and concise CTA that tells visitors exactly what you want them to do. For example, instead of having multiple buttons and menus, have a single button that says “Buy Now” or “Sign Up for Our Newsletter.”

You can still offer visitors other options, but don’t overwhelm them with choices right away. Instead, give them the option to learn more about different products or services once they have clicked on your CTA.

Look through all of your website pages and make sure that each page has one clear call to action (CTA). It’s okay to have more than one CTA on a page, but more than a few can be too much for visitors to process.

5. You don’t show the value of your products

Before customers buy a product or service, they want to know how it will benefit them. To make it easy for customers to decide whether to buy your product, tell them about its value upfront.

For example, if you’re selling a blanket, tell customers about its benefits, such as how it dries quickly, is soft, is bigger than most blankets, and can keep them warm in cold weather. If you don’t tell customers about the benefits of your blanket, they’re less likely to buy it.

THE FIX: Highlight the unique features and benefits of your products. What makes your products different and better than the competition?

6. You don’t have a mobile-friendly website

More than half of all website traffic comes from mobile phones, so if you want to increase conversions, you need to make sure your website is mobile-friendly. This means making sure that all of the elements of your website, such as images, menus, and forms, are responsive and look good on all devices, including small smartphones.

A mobile-friendly website is one that has been designed to look good and function well on all devices, including small smartphones. This means making sure that all of the elements of your website, such as images, menus, and forms, are responsive and can be easily used on a touchscreen.

Mobile-friendliness is especially important for e-commerce websites, since users need to be able to easily enter their credit card and shipping information on their smartphones. Providing a mobile-friendly website will make the checkout process easier and more enjoyable for your customers, which can lead to increased conversions.

THE SOLUTION: To make sure your website is mobile-friendly, hire a web designer to make it responsive.

Sick of uttering the words “my website doesn’t convert”?

Are you tired of watching your website languish, failing to generate the conversions you deserve? Well, fret no more! Nerx Agency is here to transform your online presence, turning your website into a conversion machine.

We’re not just another web design company; we’re a full-service digital marketing agency that specializes in crafting websites that drive results. Our team of experts will breathe new life into your website, optimizing it for search engines, crafting engaging content, and implementing cutting-edge marketing strategies that will send your conversions soaring.

With Nerx Agency, you’re not just getting a website; you’re investing in a partnership that will propel your business to new heights. We’ll work closely with you to understand your goals and create a customized plan that delivers tangible outcomes.

So, bid farewell to website frustration and embrace the future of online success. Partner with Nerx Agency and watch your conversions skyrocket!

Give us a ring at (SA) +27 633 636 232, (UK) +44 7458 149 984 and (ZW) +263 772 498 018 

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