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Why isn’t my website showing up on Google?

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Alice Scott  Verified badge
Content Writer

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Why isn’t my website appearing on Google? This is a frequently asked question by many of us when we search for our target keywords and our website is nowhere to be found in the search results.

There could be a multitude of factors that contribute to your website’s absence from Google’s search results. However, the encouraging news is that there are numerous solutions available to help your website ascend to the top of the search results.

In this article, we delve into the primary issues hindering your website’s visibility on Google and provide solutions to address them! So, continue reading!

A few things to keep in mind before we begin

If you’ve just launched a new website or requested indexing for a page, Google may need some time to process and index your content. It’s important to be patient and give Google at least a week after submitting your index request or sitemap before assuming there’s an issue with your website’s ranking. This is because Google’s crawlers constantly scan the web, but they may not visit your site immediately. Once they do, they’ll evaluate your content and determine whether or not to index it. If your content is high-quality and relevant to search queries, it’s more likely to be indexed quickly. However, if your content is thin, low-quality, or irrelevant, it may take longer to be indexed, or it may not be indexed at all.

google index

7 reasons why your site isn’t showing up on Google (+How to fix poor rankings)

A multitude of factors can contribute to the perplexing question, “why is my website not showing up on Google?”

To shed light on this common dilemma, we’ve compiled a comprehensive list of 7 reasons why your website may be struggling to gain visibility on Google’s search results, along with practical solutions to address each issue.

1. Your website is too new

Google’s search engine takes time to crawl and index new websites and pages. Therefore, if you’ve recently launched your website or added a new page, the most likely reason it’s not showing up in search results is that Google simply hasn’t encountered it yet.

To determine whether Google has discovered your website or page, use the following search query: site:yourwebsite.com.

If you see at least one result, that means Google has discovered your page! If you don’t see any results, this means Google hasn’t found your webpage or site yet.

How to fix it

If you’re unable to find your website in Google search results, you can take steps to improve its visibility. One effective method is to create and submit a sitemap using Google Search Console. A sitemap provides Google with information about the important pages on your website and their locations.

To create and submit a sitemap to Google, you can follow these simple steps:

  1. Sign in to your Google Search Console account.
  2. Access the ‘Sitemaps’ section.
  3. Input the URL of your sitemap.
  4. Click on the ‘Submit’ button

2. Your website contains “no index” tags

A ‘no index’ meta tag is a snippet of HTML code that instructs Google not to include specific pages in its search results. Consequently, any pages containing this code will be excluded from Google’s index.

Even if you don’t recall adding it, it’s always a good idea to verify that your page doesn’t have the ‘no index’ meta tag.

Sometimes, WordPress or other content management systems (CMS) may add it to every page if you select the wrong settings during website setup.

Additionally, your developer may employ a ‘no index’ code to prevent Google from ranking pages that are still under development. They might forget to remove the tag once the page is finished

How to fix it

To effortlessly identify any pages with a ‘no index’ tag, utilize Google Search Console. Access your Coverage report and search for the following error: ‘submitted URL marked ‘noindex’.’

If Google has yet to crawl the pages in your sitemap (keep in mind this may take time), you can employ the Ahrefs Site Audit tool to scan your site for any ‘no index’ meta tags.

Once you’ve identified all the pages containing this tag, simply remove it from any pages that shouldn’t have it.

3. Google isn’t crawling your website

A ‘no index’ meta tag is a snippet of HTML code that instructs Google not to include specific pages in its search results. Consequently, any pages containing this code will be excluded from Google’s index.

Even if you don’t recall adding it, it’s always a good idea to verify that your page doesn’t have the ‘no index’ meta tag.

Sometimes, WordPress or other content management systems (CMS) may add it to every page if you select the wrong settings during website setup.

Additionally, your developer may employ a ‘no index’ code to prevent Google from ranking pages that are still under development. They might forget to remove the tag once the page is finished

How to fix it

Google Search Console provides notifications regarding any issues associated with your “robots.txt” file. To identify potential problems, navigate to your Coverage report and search for an error message stating ‘submitted URL blocked by robots.txt.’

The next step involves removing any directives that are obstructing the URLs you want to appear on Google from being accessed. However, it’s crucial to note that “robots.txt” files can be intricate, so if you’re unsure about how to effectively manage them, seeking assistance from an expert, such as WebFX, is highly recommended to rectify the situation.

4. Your website has a penalty

Google penalties can also hinder your website’s ability to rank in search results. This could explain the perplexing question, ‘why doesn’t my website show up on Google?’ if your site is not new and has a properly configured robots.txt file.

If your website fails to adhere to Google’s quality guidelines, it may be temporarily or permanently removed from search results.

Google penalties include:

Deindexed: Google completely removes your domain from search results, making it invisible to search queries.

Penalized: Your domain still exists, but your pages are no longer readily discoverable through direct searches. This penalty may arise from a Google algorithm update or be manually applied by Google.

Sandboxed: Your website experiences a sudden drop in Google traffic, but your domain has not been deindexed or penalized.

How to fix it

To determine if your website has been penalized, utilize Google Search Console. If a penalty has been imposed, you’ll need to implement changes to your website to bring it into compliance with Google’s guidelines. Once these modifications are complete, you can submit your site for reconsideration to regain its visibility on Google.

6. Your keywords are too competitive

If you’re reading this article and thinking, ‘My content is excellent, but my website still isn’t showing up on Google,’ it’s time to reevaluate your keyword targeting strategy.

Attempting to rank for highly competitive keywords, especially when competing against larger established brands, can sometimes leave your website struggling to gain visibility. Instead, consider focusing on long-tail keywords, which are more specific phrases containing three or more keywords.

While long-tail keywords may have lower monthly search volumes, they are also less competitive, providing you with a better chance of ranking at the top of search results. Additionally, long-tail keywords typically have a more focused search intent.

For instance, if someone searches for a generic keyword like ‘tent,’ it’s difficult to determine their exact search intent.

Are they seeking instructions on how to set up a tent? Are they researching the best tent for their upcoming camping trip? Or are they looking to purchase a specific type of tent?

On the other hand, if someone searches for the long-tail phrase ‘buy two-person backpacking tent,’ you can clearly infer that they are ready to make a purchase.

Tents

Companies specializing in outdoor gear are well-positioned to rank favorably for the long-tail phrase ‘buy two-person backpacking tent,’ allowing them to tailor their content to precisely match the specific search intent.

How to fix it

Effective SEO campaigns always begin with thorough keyword research. Utilize tools like Keyword Tool and Google’s Keyword Planner to identify long-tail keywords with lower competition and higher relevance to your business objectives.

By focusing on less competitive phrases, you can increase your website’s visibility in Google search results and reach a broader audience online.

7. Your website doesn’t provide a good user experience (UX)

Ultimately, if your website delivers a subpar user experience (UX), you can bid farewell to top search engine rankings. Search engines prioritize ranking valuable content and websites that provide visitors with an exceptional page experience.

If users have a negative experience on your website, they’ll swiftly hit the back button, sending a clear signal to Google that your site doesn’t deserve high rankings.

Enhancing the UX of your website can significantly reduce bounce rates, engage visitors, and effectively convey your business proposition, all while contributing to improved search engine rankings.

How to fix it

Implementing a few simple improvements can elevate your website’s UX and search engine rankings to new heights. To enhance your site’s UX, consider implementing the following strategies:

  • Accelerate your site’s loading time: Employ page speed optimization services to ensure your website loads quickly and efficiently, providing a seamless user experience.

  • Simplify your site’s navigation: Design a user-friendly and intuitive navigation system that allows visitors to effortlessly locate the information they seek, minimizing frustration and enhancing their overall experience.

  • Incorporate visual elements: Strategically integrate visual elements, such as images, infographics, and videos, to break up text-heavy content, enhance visual appeal, and engage visitors more effectively.

Improve your site’s rankings on Google with Nerx Agency

truggling to get your website noticed on Google and achieve top rankings? Nerx Agency is your trusted partner to success! By partnering with our SEO agency, you’ll gain access to customized SEO strategies specifically designed for your unique business needs.

Give us a ring at (SA) +27 633 636 232, (UK) +44 7458 149 984 and (ZW) +263 772 498 018 to learn more about our custom SEO services!

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